Thinking of starting a blog? Blogging is a wonderful thing to get involved with and can lead to all sorts of great opportunities. Just before you dive in, it’s worth firstly taking a step back and thinking of a couple of essential things.
Listen up. Starting your blog is pretty easy, but getting it right is much more difficult and there are lots of decisions to produce as you go along. Listed below are 12 things you must know before you even start a blog:
1. Self-Hosted WordPress Blog
You might be wondering about the best option for how do you start a blog. Would you produce a WordPress blog, or would a platform like Blogger suffice? How about something similar to SquareSpace or Wix?
In my opinion, a self-hosted WordPress blog (ie. WordPress.org) is definitely and away your best option.
There are some premiere factors behind this:
Firstly, a self-hosted WordPress blog will give you complete ownership and control of whatever you do. There are many themes and plugins for WordPress, while it’s also great to know that nobody comes along one day and disassemble your blog as it ‘breaks’ some form of rule. That’s a big issue with many platforms!
Once you have installed WordPress (it’s free and most hosts enable you to set it up with only a couple of clicks), you may essentially do whatever you decide to like. You’ll should spend a certain amount of money on hosting and a domain name, but those can be found pretty cheaply.
2. Create a Brand
To develop an excellent blog and be noticeable in the crowd, you have to work to produce a distinctive brand. This implies pick a very specific niche and trying to create a brand that actually speaks to your audience.
Exactly what makes a brand?
Well, it involves a number of things such as the name, logo, visual imagery, the tone/personality of your writing, the consumer experience, and so on. Think of great bloggers like Seth Godin. You generally know specifically what you’re getting once you visit his blog – and that’s what you should do, too.
To have success, you should stand above the crowd and call your audience. What’s your niche? What do you want to be generally known as? What’s the personality of your blog will be? Will your site be serious/funny/informative/detailed/factual, etc.?
3. Content articles are King
You could have the most effective looking blog worldwide, but it really doesn’t matter a jot if the content is crap!
To achieve success whilst keeping people coming back for more (which can be surely what every blogger is looking for), your posts needs to be premium quality and deliver on what exactly you’ve promised.
Be sure each post is well researched and it has a definite point. Ensure it is interesting to learn by injecting a certain amount of your personal personality into each post – or tell stories to take it alive.
Remember: content articles are king, so be sure it’s as effective as it are able to be!
4. Blog Regularly
Blogging regularly is really important. If you would like how to start a successful blog to obtain just about any impact, you only cannot go weeks or months without creating a post!
When you initially put in place your website, it’s easy in the first place great intentions and boast about how you’re intending to make a new post six times every week. But unless you’re superman/woman, the reality is that staying on a schedule like this is utterly unrealistic.
To present yourself the best possible possibility of success, be sensible regarding how often you’re going to post and set up a schedule to meet that goal. You might like to prepare your posts in advance and after that work with a post scheduler to publish it to your blog over a given day.
5. Visual Content is Key
Visual content articles are becoming an ever-bigger section of the blogging world. I’m talking about videos, graphics, photos, infographics, etc.
Make sure each post you make contains some sort of visual content. It can help to bring your site alive and can greatly increase the quantity of individuals who click through to your blog site – especially from social media marketing.
Not really a graphic designer whizz kid? Don’t worry! A tool like Canva is free of charge and super user friendly, or you might outsource it to some design professional.
6. Get In Touch With Other Bloggers
It’s easy to see other blogs as competitors, however, you should actually have a look at them as the friends. Experience tells me that the success often depends upon connecting with some other bloggers and making yourself seen to the important thing players in your niche.
Reply to their blogs and take part in the conversation. Share their posts on social media. Develop a relationship with them and get on their own radar! Believe me, it’ll really help the chances of you success.
7. You Should Build an e-mail List
Imagine having the ability to send 500 individuals to your new article in just minutes, or having the opportunity to instantly send traffic to an offer you’re promoting as being an affiliate.
When you have an email list, there is the power to do this and much more!
You’ve probably heard the expression “the cash is in the list” – and I can absolutely and categorically tell you that it’s the honest truth. If you’re starting a brand new blog, be sure to start building an e-mail list from day 1.
8. Paying for Advertising
There are numerous great free tips to get traffic to your site. You may focus on SEO and get traffic from Google. You are able to write guest posts for other blogs, or use social networking to share with you relevant content and have new followers.
But while free methods are fantastic, it’s also worth considering paid methods like Facebook advertising. If you it right, it is possible to achieve your goals much quicker and almost instantly reach out to new people.
A word of warning: Don’t throw a lot of capital with the wall and hope it sticks! Set a small budget (e.g. $20) and test the liquid to see if it really works.
9. Responsive Design is necessary
Gone are the days when the majority of people browsed the web on their own desktop computer. Nowadays, it’s about smartphones and tablets.
If you’re planning to setup a new blog in 2017, please, please, PLEASE make sure it is responsive and simply viewable on cellular devices! It’ll create the viewing experience far better for the visitors, and it has certain SEO benefits, too.
10. Be Aware of Increasing Security Threats
When starting a blog, it’s extremely important to adopt security seriously. Blogs are prone to hackers as well as other online threats, so it’s absolutely vital to take steps to protect your site whenever you can. Believe me, you don’t want the hassle of sorting a hacked blog because it may be a complete and utter pain inside the arse!
Firstly, make certain your site and plugins will always be up-to-date and running the latest versions. This can include the WordPress installation, your theme and every plugin.
Secondly, ensure you get a basic WordPress security plugin to aid guard against common threats and obtain alerted when the worst happens. WordFence, BulletProof Security and iThemes Security are three of the most popular.
11. You must Take Into Consideration SEO
Where do you go if you’re looking for information? In most cases, the correct answer is Google, so you’d be absolutely CRAZY to disregard it a traffic source.
In order to get visitors from Google, you need to think of Search Engine Marketing (SEO). I could possibly write a complete book on this subject, for the time being you simply need to have the 30deyypky right.
Base each post around a particular keyword – and ensure to add that keyword a couple of times inside the post. Don’t overdo it!
In addition, it’s worth installing a search engine optimisation plugin like Yoast SEO. It is a free tool that offers you the capability to optimize your website easily and quickly.
12. Blogging is difficult Work
Finally, it’s crucial that you recognize that blogging is tough work.
Many people dream about establishing how to start a blog and achieving instant overnight success, but to be honest that it’s bloody effort and requires consistent effort over years and years. If you’re ready to place the effort it, it’s well worth it though and literally has the ability to change your life.